Your tuition services may be the best academic opportunity for students in a ten mile radius but in order to reach your audience, you have to think like them. Many students who need that push to start studying are probably killing time on social media.That’s exactly where you need to be. Here are 5 tips on how you can use Instagram as an effective tool to market your tutoring services. Consider this a crash course!
It’s always great to relate
In order to remain relevant on social media, the most important factor is and always will be relatability. The mistake that a lot of businesses make is thinking that your social media persona must be serious and formal. But let’s be honest, no one will want to follow a page that posts the same boring physics lesson plan five times a week. Switch it up and make your audience feel like you know exactly what they are going through. For inspiration, Duolingo’s Instagram presence is a good balance between quirky and relatable.
Make reels on studying tips, use trending audios to create short fun skits and link it to your Tik Tok account, highlight struggles that students probably feel isolated about, and make it as useful as possible. Instagram’s algorithm boosts accounts that get more saves, so it’s your job to hand out information that people will want to revisit later.
Influencer marketing is the real deal
Even if it may be a little out of your comfort zone, influencer marketing is a tactic that is actually quite rewarding and results are also pretty easy to track. Reach out to a few influential figures from the segment that you want to target and strike a promotional deal with them, if you give them a unique affiliate discount code to market to their followers you can see just how many conversions they bring in. Plus, the affiliate code incentivizes them to put in more effort for promotions, more for you also means more for them!
At the same time you want to be very smart while choosing which influencers to work with, it’s okay to ask for account insights to make sure your audiences align. You also want to make sure they genuinely vouch for your service (and not just recite a script robotically – we want to keep it real).
Keep it visual
Social media success is greatly dependent on how visually appealing and aesthetic your presence is. You should have a theme, a brand image that reflects what you stand for, a personality. An Instagram account with poor layouts and designs does not make the user believe that you are competent; if you’re claiming to help them get their life together, the least you can do is get your Instagram account together.
Luckily, there are a lot of free platforms that let you access templates for social media graphics – so you can focus your energy on places other than learning graphics design overnight.
PosterMyWall is a great resource for tutoring flyer templates, Instagram ad designs, email templates, and even course outlines. Make sure your Instagram account gets all the pretty privilege it can get.
Collaborative posts mean twice the reach
A common mistake people make is thinking that collaborations refer solely to getting a shoutout from an influencer, but that is just the beginning. Instagram offers the option of collaborative posts which basically means the same post can go up from two accounts at the same time – targeting two separate account audiences simultaneously. Whether you are working with an influencer, a local school, or even an agency, make sure you use this tool and double your reach while you can.
If you don’t know how to do it, then it will only take a minute to learn.
Testimonials are important:
There’s no restriction as to what content can go up on your page; yes it has to be relatable and fun but you have to get your message across at the same time.
Testimonials are a very important contributor to online credibility, it makes the company more humanized and trustworthy. Ask your clients for an honest review and no need to be modest online, post what they say! If they ask for improvements, let it be known that you will work on them, and if they are happy with what they got then let that be known too.
Reels are most relevant
Instagram started out as a photo sharing platform but that’s not the case anymore. Short form video content is more prone to virality. That’s what you should invest your energy into. Believe it or not, everything is content, you just have to document it! Behind the scenes, process videos, hacks, or even making videos out of photos, everything has reel potential.
Many times your most low effort video will gather the most attention, so never hold back. Consistency is key to tackle this annoying algorithm.
Wrapping it up
As you move forward with your tutoring service, make sure you don’t spend too much time just understanding the audience. It’s equally important to also understand the platform too.
Be creative and adaptive. Explore methods you aren’t familiar with. Make a risky Gen-Z quirky post here and there. Every post may not promise the response you want so badly, but it all amounts up to something valuable in the end. Remember, growth is an unpredictable road and that’s okay!
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