So in the current tough economic atmosphere it’s becoming more and more popular for companies to figure out ways to take advantage of free advertising and for that reason increase customer enquiries into subsequent sales.
Naturally some business proprietors are skeptical associated with a service or online process whereby they are able to advertise free of charge – this is just human instinct and sayings like, ‘there’s no such factor like a free lunch’ reinforces this belief.
However, using the creation of the web and new ways in which advertising companies can monetise their service, implies that it isn’t always the advertiser that has got to purchase marketing. It is because companies have something valuable to those advertising services – they’ve completely unique content regarding their services and products that whenever printed generates unique visits.
Therefore the Internet has provided SME companies unique and new methods to sell their product and services free of charge (or at hardly any cost), when compared with traditional marketing activities.
In the following paragraphs I am likely to eliminate the very best myths of free advertising which will hopefully open proper effort into the options and possibilities for the business.
For those who have all of your own advice or learning that you would like to talk about then please leave a remark and let us possess a talk about it.
MYTH #1 – FREE ADVERTISING IS Pointless.
FALSE – nevertheless it does rely on the kind of advertising exploited.
There’s one golden word you have to keep right in front of the mind (particularly with the current discharge of Google Panda) – ‘quality’. Yes always think quality advertising and just affiliate your company with marketing services which are reliable and revered on the web. So for instance, never join sites promising a large number of backlinks in 24hrs, or purchase links from apparent spammy websites.
Rather, I suggest you perform a research session to obtain the most trustworthy sites, for instance, if you choose to list your organization on internet business directories then Google ‘business directories’ and look for what’s on-page 1 and a pair of then select the right ones that provide an excellent service. Why don’t you choose these to start with and make certain you publish just as much unique and quality content on every one.
MYTH #2 – LIKE All Things In Existence You Receive That Which You Purchase.
FALSE – should you consider it you are able to pay 1000s / $1000s on marketing and often with no guarantee of the return (Return on investment – Roi). TV marketing campaigns generally are the most expensive money, however, you may create and create a video regarding your business free of charge online as well as attach it for your profile on directories sites. With time this could yield excellent results, particularly when you develop regular videos and attract subscribers / supporters.
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